Our Approach | Collaboro Marketing

INSIGHTS

STRATEGY

MEASURE

IMPLEMENT

OUR APPROACH TO MARKETING

INSIGHTS

Research, analyse and understand your business landscape to get real value from your marketing spend

Marketing health check

Marketing health check

Ensure your marketing is effective
Identifying any gaps to prioritise future marketing efforts

Customer insights

Customer surveys either face to face or online
Facilitate focus groups
Provide comprehensive reports with action points to feed into marketing strategy

Competitor research analysis

Identify and benchmark competitors: rank in relation to customer awareness, offerings, pricing etc
Create action plan to grow market share

Get In Touch

Email Address

hello@collaboromarketing.co.uk

South

07825 705 292

North

07766 750 536

STRATEGY

Marketing that works in the real world

Marketing strategy

Look at fresh ways to boost your performance
From your goals, identify where and how to market your business for growth
Identify target audiences using best practice models and our bespoke frameworks
Simplifying the complex through our extensive experience in marketing consultancy

Social media strategy

Identify the right channels for your target personas
Consider most effective messaging
Create calendar for content delivery

Create a consistent identity for your brand to drive customer awareness and trust
Encapsulate logo, colour palette, tone of voice, personality, style, imagery, positioning
Cover digital and hardcopy marketing materials
Produce a brand guideline pack to ensure your brand is shown consistently across your various channels

With a clear understanding of your marketing strategy:
- Craft precise messages to promote your products to each target audience
- Integrated approach: online and offline
- Benefit-led messaging
- Effective content for SEO

IMPLEMENT

Marketing that is an investment not just a cost

Build your credibility with marketing collateral to fit your strategy and branding
Produce effective marketing assets for any points of contact with customers or prospects
Brochures, prospectus, white papers, infographics, document packs, adverts etc
Concept creation, content and design

Digital & website

Creating new or improve on existing digital aspects:

Generate results by creating digital spaces that are easy to navigate (websites, intranets, emails etc)
User experience and customer journey improvements
Improve conversions through targeted digital material
Content writing for search engine optimisation (SEO)
Website design, content and build

Following selection of the preferred channels for your target personas:

Setup channels
Create calendar and plan for content delivery
Create interesting content that will engage with your target audience
Scheduling
Management of social channels (listening, monitoring and responding) Engage in active conversations with customers and prospects

Organisation of product launches, exhibitions, roadshows and events
End-to-end service including the following elements:
- Pre- and post-event awareness campaigns (email, mailers, social media)
- Stand design (pull-ups through to shell schemes)
- Marketing collateral (brochures, flyers, giveaways)

Marketing campaigns

We apply an integrated approach to lead generation (online and offline)
Nurture campaigns for keeping in touch with customers
Awareness campaigns to generate warm leads
Targeted concepts and content
Clear project plans including scheduling

MEASURE

Measure success to determine effectiveness and ROI (return on investment).

Metrics, analytics and reporting

Provide insights and identify trends using marketing data
Understand how your marketing activities are performing
Rate outcome of objectives
Use insights to drive the feedback loop and influence future marketing decisions