OUR APPROACH TO MARKETING

INSIGHTS

Research, analyse and understand your business landscape to get real value from your marketing spend

Marketing health check

  • Ensure your marketing is effective
  • Identifying any gaps to prioritise future marketing efforts

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  • Customer surveys either face to face or online
  • Facilitate focus groups
  • Provide comprehensive reports with action points to feed into marketing strategy

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  • Identify and benchmark competitors: rank in relation to customer awareness, offerings, pricing etc
  • Create action plan to grow market share

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Get In Touch

South

07825 705 292

North

07766 750 536

STRATEGY

Marketing that works in the real world 

  • Look at fresh ways to boost your performance
  • From your goals, identify where and how to market your business for growth
  • Identify target audiences using best practice models and our bespoke frameworks
  • Simplifying the complex through our extensive experience in marketing consultancy

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  • Identify the right channels for your target personas
  • Consider most effective messaging
  • Create calendar for content delivery

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  • Create a consistent identity for your brand to drive customer awareness and trust
  • Encapsulate logo, colour palette, tone of voice, personality, style, imagery, positioning
  • Cover digital and hardcopy marketing materials
  • Produce a brand guideline pack to ensure your brand is shown consistently across your various channels

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  • With a clear understanding of your marketing strategy:
    • Craft precise messages to promote your products to each target audience
    • Integrated approach: online and offline
    • Benefit-led messaging
    • Effective content for SEO

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IMPLEMENT

Marketing that is an investment not just a cost

  • Build your credibility with marketing collateral to fit your strategy and branding
  • Produce effective marketing assets for any points of contact with customers or prospects
  • Brochures, prospectus, white papers, infographics, document packs, adverts etc
  • Concept creation, content and design

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Creating new or improve on existing digital aspects:

  • Generate results by creating digital spaces that are easy to navigate (websites, intranets, emails etc)
  • User experience and customer journey improvements
  • Improve conversions through targeted digital material
  • Content writing for search engine optimisation (SEO)
  • Website design, content and build

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Following selection of the preferred channels for your target personas:

  • Setup channels
  • Create calendar and plan for content delivery
  • Create interesting content that will engage with your target audience
  • Scheduling
  • Management of social channels (listening, monitoring and responding) Engage in active conversations with customers and prospects

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  • Organisation of product launches, exhibitions, roadshows and events
  • End-to-end service including the following elements:
    • Pre- and post-event awareness campaigns (email, mailers, social media)
    • Stand design (pull-ups through to shell schemes)
    • Marketing collateral (brochures, flyers, giveaways)

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  • We apply an integrated approach to lead generation (online and offline)
  • Nurture campaigns for keeping in touch with customers
  • Awareness campaigns to generate warm leads
  • Targeted concepts and content
  • Clear project plans including scheduling

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MEASURE

Measure success to determine effectiveness and ROI (return on investment). 

  • Provide insights and identify trends using marketing data
  • Understand how your marketing activities are performing
  • Rate outcome of objectives
  • Use insights to drive the feedback loop and influence future marketing decisions

TECHNOLOGY PARKS

We Provide

EDUCATION

We provide:

LEISURE AND HOSPITALITY

We provide:

Pharmaceutical & Healthcare

We provide:

TECHNOLOGY

We provide:

INDUSTRIAL

We provide:

WEBSITE

Ensure it looks great and is optimised for new business

Included in package:

Optional extras:

SOCIAL MEDIA

Connect with your customers & build your online presence

Included in package:

Optional extras:

MARKETING SUPPORT

Buy-in additional marketing resource as and when you need it. 

Marketing project management for one-off campaigns, events or longer ongoing initiatives. Costed on an hourly rate or project basis, tailored to suit your budget.

BRANDING

Ensure your brand stands out from the crowd

Included in package:

Optional extras:

BUSINESS START-UP

Target your marketing & make sure you set off on the right foot

 Included in package:

Optional extras:

MARKETING STRATEGY SESSION

Get a tailored marketing plan to boost your performance

MARKETING HEALTH CHECK LITE - CURRENTLY FREE

Get a snapshot of your marketing health and find ways to lift your sales

Limited slots so book early