OUR APPROACH TO MARKETING

INSIGHTS

Research, analyse and understand your business landscape to get real value from your marketing spend

Marketing health check

  • Ensure your marketing is effective
  • Identifying any gaps to prioritise future marketing efforts

LEARN MORE

  • Customer surveys either face to face or online
  • Facilitate focus groups
  • Provide comprehensive reports with action points to feed into marketing strategy

LEARN MORE

  • Identify and benchmark competitors: rank in relation to customer awareness, offerings, pricing etc
  • Create action plan to grow market share

LEARN MORE

Get In Touch

South

07825 705 292

North

07766 750 536

STRATEGY

Marketing that works in the real world 

  • Look at fresh ways to boost your performance
  • From your goals, identify where and how to market your business for growth
  • Identify target audiences using best practice models and our bespoke frameworks
  • Simplifying the complex through our extensive experience in marketing consultancy

LEARN MORE

  • Identify the right channels for your target personas
  • Consider most effective messaging
  • Create calendar for content delivery

LEARN MORE

  • Create a consistent identity for your brand to drive customer awareness and trust
  • Encapsulate logo, colour palette, tone of voice, personality, style, imagery, positioning
  • Cover digital and hardcopy marketing materials
  • Produce a brand guideline pack to ensure your brand is shown consistently across your various channels

LEARN MORE

  • With a clear understanding of your marketing strategy:
    • Craft precise messages to promote your products to each target audience
    • Integrated approach: online and offline
    • Benefit-led messaging
    • Effective content for SEO

LEARN MORE

IMPLEMENT

Marketing that is an investment not just a cost

  • Build your credibility with marketing collateral to fit your strategy and branding
  • Produce effective marketing assets for any points of contact with customers or prospects
  • Brochures, prospectus, white papers, infographics, document packs, adverts etc
  • Concept creation, content and design

LEARN MORE

Creating new or improve on existing digital aspects:
  • Generate results by creating digital spaces that are easy to navigate (websites, intranets, emails etc)
  • User experience and customer journey improvements
  • Improve conversions through targeted digital material
  • Content writing for search engine optimisation (SEO)
  • Website design, content and build

LEARN MORE

Following selection of the preferred channels for your target personas:
  • Setup channels
  • Create calendar and plan for content delivery
  • Create interesting content that will engage with your target audience
  • Scheduling
  • Management of social channels (listening, monitoring and responding) Engage in active conversations with customers and prospects

LEARN MORE

  • Organisation of product launches, exhibitions, roadshows and events
  • End-to-end service including the following elements:
    • Pre- and post-event awareness campaigns (email, mailers, social media)
    • Stand design (pull-ups through to shell schemes)
    • Marketing collateral (brochures, flyers, giveaways)

LEARN MORE

  • We apply an integrated approach to lead generation (online and offline)
  • Nurture campaigns for keeping in touch with customers
  • Awareness campaigns to generate warm leads
  • Targeted concepts and content
  • Clear project plans including scheduling

LEARN MORE

MEASURE

Measure success to determine effectiveness and ROI (return on investment). 

  • Provide insights and identify trends using marketing data
  • Understand how your marketing activities are performing
  • Rate outcome of objectives
  • Use insights to drive the feedback loop and influence future marketing decisions

TECHNOLOGY PARKS

  • Science park
  • Technology park
  • Biopharmaceutical park
  • Research campus
  • Innovation centre
  • Co-working space
  • Hub
  • Commercial property

We Provide

  • Strategic marketing
  • Crafting clear messaging for your clients/tenants
  • Creating an effective community environment
  • Enabling collaboration and communication through technology - eg intranets

EDUCATION

  • Higher education
  • Colleges
  • Universities
  • Departments & faculties

We provide:

  • Promotional campaigns
  • Prospectus design
  • Recruitment events
  • Branding projects
  • Websites and blogs

LEISURE AND HOSPITALITY

  • Conference and training venues
  • Hotels
  • Restaurants
  • Spa
  • Golf Clubs

We provide:

  • Digital marketing, social media, brochures, advertising and PR
  • Loyalty schemes to drive return business
  • Launches and special events

Pharmaceutical & Healthcare

  • Life sciences
  • Launches
  • Events
  • Promotions
  • Campaigns

We provide:

  • Experience in the complex world of pharma covering contract packaging and clean room environments, marketing campaigns and international PR events

TECHNOLOGY

  • Software
  • Platforms
  • Apps
  • SAAS

We provide:

  • Simplifying the complex - crafting clear messaging for your target customers
  • Often covers digital marketing and social media
  • Clarifying strategy and route to market
  • Launches and events

INDUSTRIAL

We provide:

  • Strength in our experience and deep understanding of B2B industrial marketing
  • Simplifying the complex - crafting clear messaging for your target customers
  • Covers digital marketing, social media alongside brochures, advertising and PR
  • Can enhance existing marketing efforts during busy times, eg product launches, or act as in-house marketing function

WEBSITE

Ensure it looks great and is optimised for new business

  • Refresh existing content or update design to attract new customers

Included in package:

  • 45 mins meeting face-to-face or online to understand your business goals
  • Branding process and key marketing messages
  • Targeted marketing strategy for website to follow
  • Include calls to action to meet your objectives (lead generation or awareness)
  • Create website that uses responsive design for use on mobiles
  • Able to add additional content areas as your business grows
  • Built-in metrics and security
  • Hosting available

Optional extras:

  • Shopify platform or connection for ecommerce
  • APIs into other platforms (ebay etc)

SOCIAL MEDIA

Connect with your customers & build your online presence

Included in package:

  • 45 mins meeting face-to-face or online to understand your business goals
  • Identify target market
  • Channel selection
  • Content posting calendar outline

Optional extras:

  • Create content for social media, blogs, websites, articles, advertorials, editorials etc

MARKETING SUPPORT

Buy-in additional marketing resource as and when you need it. 

Marketing project management for one-off campaigns, events or longer ongoing initiatives. Costed on an hourly rate or project basis, tailored to suit your budget.

  • Marketing strategy
  • Marketing project management
  • Events
  • Market research
  • Content creation
  • Social media

BRANDING

Ensure your brand stands out from the crowd

Included in package:

  • 45 mins meeting face-to-face or online to understand your business goals
  • Using our brand questionnaire, we’ll hone your brand identity to move your business forward with consistent branding and messaging
  • Create targeted marketing strategy

Optional extras:

  • Website with facility to add additional content areas as your business grows
  • Logo creation including different file formats for various uses
  • Social media channel selection and content calendar
  • Digital brochure or flyer
  • Stationery business cards, letterhead, invoice template, compliment slip
  • Comprehensive brand guidelines supplied digitally
  • Colour palette and font selection
  • SEO: website health check and implementation of improvements to keywords to improve search engine visibility

BUSINESS START-UP

Target your marketing & make sure you set off on the right foot

 Included in package:

  • Meeting face-to-face or online to understand your new business goals
  • Using our brand questionnaire, we guide you through the branding process
  • Identify your target markets and key marketing messages
  • Create targeted marketing strategy with 5 key actions

Optional extras:

  • Website with facility to add additional content areas as your business grows
  • Logo creation including different file formats for various uses
  • Social media channel selection and content calendar
  • Digital brochure or flyer
  • Launch Plan: online and/or events
  • Stationery business cards, letterhead, invoice template, compliment slip
  • Comprehensive brand guidelines supplied digitally
  • Colour palette and font selection

MARKETING STRATEGY SESSION

Get a tailored marketing plan to boost your performance

  • Is your marketing working as hard as you are?
  • Want to know how to focus your efforts for growth?
  • Get a marketing strategy that works in the real world
  • We can look at your goals and identify where and how to market your business to get the best bang for your buck
  • 90 mins strategy session video call
  • Receive a tailored marketing action plan - and start to grow your business
  • Using our bespoke brand questionnaire and our extensive experience we tailor the session to you:
  • Target your customers effectively
  • Key marketing messages using the right tools
  • Best routes to market to grow your business
  • Social media platform selection
  • Metrics to check progress

MARKETING HEALTH CHECK LITE - CURRENTLY FREE

Get a snapshot of your marketing health and find ways to lift your sales

  • Is your marketing delivering results?
  • How could you improve your website and online marketing?
  • We can look at your goals and identify where and how to market your business for growth.
  • 45 mins video call - at a time to suit you.
  • Set and achieve realistic objectives.
  • Receive a 3-point action plan to start today!

Limited slots so book early